Link building 2.0 using Linkedin

5 September 2009 ,

Linkedin is a website where professionals can display their experience and business connections. This website offers unique changes to improve your website ranking.

Why link building
To have an optimal result in search engines , there are three things that count:

1) You need to be indexed
2) Your site need to have content
3) Your site need to be popular

To have your site indexed is easy, use the ADD URL page on for example www.google.com/addurl 

Your content need to be related with your business and need to contain the relevant keywords.

The third item is a lot more difficult to control by yourself: Popularity. It basically means that you need to be linked by other websites. On top of that, the way how it's linked counts: these links should have a proper 'anchor text' , which means relevant word(s) in the link.

With the upcoming of social websites, like Facebook, Hyves, linkedin there are important things you can do to make this happen.

For example Linkedin.com , the site where professionals can exchange their professional profile , here you can name your company's website in your profile..

Build a good (named) link from your Linkedin profile
When you have a profile on linkedin, you might use the option "My Company"  with your website link.

A link like that has a wrong anchor text. here you link "My Company" to your website.

Do the following steps:

• Click on "Edit" behind that link
• Choose for "Other"
• Name now your anchor text, for example 'Office Furniture, 'Furniture Hire' if that is your business.
• Click on 'Save Changes'. The link is now displayed with the correct Anchor-text..