2 September 2009 ,
The usage of extra domain names to make sure any future competitors wont get them was pretty popular. Usimng these names instead of parking can give your company extra benefit in Google, although a programmer need to make some adjustments..
To get your site higher ranked Google is lately a pretty popular technique which is not always working out since it can be seen as spamming the Google directory.To prevent this from happening, we developed a technique that uses the type of name to decide whether it will be used for which language, country plus we change the page content slightly.
Looking at the picture we can demonstrate pretty good what kind of results a domain-name containing keywords can do:
On UK's localized Google page, we searched for "Congress furniture".
The domain name we are targeting (jmt-uk.co.uk) is ranked here at second; but at first we have a domain-alias "exhibitrent.com" popping up for the Dutch JMT site (jmt.nl). apparently, Google connects "exhibit" here with "congress" and decides that exhibitrent.com should be higher, even while exhibitrent.com doesn't have any back links at all.
To have the domain name alias working, we need to setup your domain name as an alias into our server, not just a redirect. To prevent being banned out of Google, directly some changes need to made into your CMS/Framework, where page title, description and some content need to be updated. We use this system for our multi national client JMT where only one website is being used to serve several countries with several languages, currencies, and varying stock.
The total amount of domain-aliases the client owns is is 50+.
Some examples (working prototypes)
A domainname whoch is pointing to this website but gives an another logo is www.choosco.com